Recently we had a couple of interesting experiences in implementing the Enterprise 2.0 model (see our area Solutions> Enterprise 2.0) to the sales areas that made me understand the importance and benefits that these solutions can bring to the Company.

This is a concept that is part of the sales model called Sales 2.0 (OK, I agree, too much of the 2.0 termination), and has implications on results that make it especially interesting, beyond the more common uses in the Intranet.

The first case is that of a large telecommunications company that aims to improve knowledge about