In times of crisis and change as the present ones, companies are seeking new forms of business that complement the traditional ones, to reach new market segments or create new revenue streams.
However, the approach of moving the traditional business to Internet, a typical website, or online store, is being supplemented, and in many cases surpassed, by models that make better use of web 2.0
features, have much success in attracting users-customers, increasing their loyalty, and ultimately obtain better business results.
Some new business models that we build are:
- Social commerce. It is a complement to traditional e-commerce, based on social interaction, and contributions from users, to assist and motivate the client, and strengthen the willingness to buy. Some technical features of this model are: evaluations and recommendations, references, cross-selling suggestions, forums and communities, social network advertising, etc.
- Monetization of traffic. To the Online advertising management systems (ad optimization in real-time, allocation of ads based on user profile, click and conversion tracking, etc..), we add web 2.0 features to increase traffic and improve advertising performance.
- Corporate Portal 2.0. The presence of the business in the internet can no longer be a pure information portal. It has to be useful to the users, making them to revisit the website and helping them to disseminate the message to other potential customers. The company must convey an image of vitality, openness to customers / users, interactivity and dynamism. Therefore, web 2.0 techniques allow us to put the company in relation to its surroundings, opening up to participation by users, and being present where customers can come into contact.
On top of this Drupal offers extensive possibilities of integration and expansion.